Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go. From changes in media consumption patterns to providing new sources of information for her biggest challenges, these days PURLs (personalized URLs) matter more than pearls to the American Mom. Are Moms transforming digital, or is it the other way around?
To take a deep dive on exactly where, why and how Moms spend their digital media time, INFOstable is attending iMoms: Digital Marketing to Moms Summit April 22 -- 25 in Orlando, Florida. Brand and agency thought leaders and key category marketing executives will share the stage for this powerful demographic marketing event about Moms.
"Moms have an annual buying power of $2.1 trillion that results from her making 85% of all household purchasing decisions," quotes INFOstable CEO Dennis Dailey. "One thing is clear: Social, mobile, video and gaming are all part of Moms daily media intake and out-put, all of which is having a big influence on her purchasing decisions."
From the latest shopper marketing strategies to niche life cycle stages, the senior-level marketers and agency partners will benefit from three days of dynamic discussions, noteworthy speakers and networking opportunities as they explore the innovative methods and trends in marketing to Moms.
iMedia Communications, host and owner of the iMoms Summit, is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
INFOstable, based in Boca Raton, Florida, is a lifestage media and marketing company focused on parents and families. The company educates and informs new and expectant parents, while helping them save money on the products and services they use most. The company delivers first-rate, relevant and intriguing content through online brands such as such as EBONYParent and LullabyLane. In addition, the company is in pre-production of it's first television program, 'New Mommy Minute' which is slated for broadcast in Fall 2012. For more details, contact INFOstable.